BSN Sports - adidas - CSB Athletics partnership graphic - 2025

General Dan Genzler, Athletic Media Relations Director

College of Saint Benedict Athletics announces partnership with adidas and BSN SPORTS

ST. JOSEPH, Minn. – The College of Saint Benedict Athletics Department has announced a new five-year agreement with adidas and BSN SPORTS, designating them as the official provider of uniforms, apparel, equipment, and accessories of Bennie Athletics.

Beginning July 1, all apparel, footwear, and gear for CSB's 12 varsity sports will feature the adidas brand and be serviced through BSN SPORTS. The agreement extends through June 30, 2030.

"We're thrilled to announce this new partnership with BSN SPORTS and continue our relationship with adidas," said CSB Director of Athletics Kelly Anderson Diercks. "This collaboration supports our commitment to excellence by ensuring that our student-athletes have access to high-quality gear and innovative designs that help them perform at their best."

As part of the department-wide partnership, BSN SPORTS will serve as the exclusive supplier of uniforms, apparel, footwear, and accessories for Saint Ben's Athletics. The partnership ensures CSB student-athletes will benefit from the latest adidas innovations and styles—on the field, court, track, and beyond.

"BSN SPORTS and adidas are leaders in the industry, and their dedication to service and innovation aligns perfectly with our mission to support student-athlete success," Anderson Diercks added. "This agreement reflects our championship mindset, and we're excited to provide our programs with premium resources to help them thrive now and into the future."
Ray Buck, VP of BSN SPORTS Collegiate Select Division said, "We greatly appreciate the opportunity to support College of Saint Benedict Athletics alongside adidas. By providing premier brand resources and support tailored to the collegiate athletic experience, it's our goal to provide a solution that allows coaches and staff to focus on what matters most – the Bennie student-athletes."

About BSN SPORTS 
BSN SPORTS is a leading marketer, manufacturer, and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS serves over 150,000 institutional and team sports customers across colleges, universities, K–12 schools, and recreational programs nationwide. Through catalog, e-commerce, and direct sales, BSN SPORTS delivers game-changing solutions, combining local partnerships, multi-brand selection, and one-stop shopping for team gear and equipment. Since 1972, BSN SPORTS and its more than 3,000 employees have been dedicated to elevating participation in team sports.

About adidas
adidas is a global designer and developer of athletic and lifestyle footwear, apparel, and accessories with the mission to be the best sports brand in the world. As an innovation and design leader, adidas engineers the best in high-performance products to make athletes better, faster, and stronger and creates a range of classic and fresh lifestyle and high-fashion lines.
 
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